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The Kawaii Mama Festival 2024: A Memorable Weekend in Taipei

On August 17 and 18, the Kawaii Mama Festival in Taipei brought together thousands of parents eager to explore the latest in childcare and parenting support. SARAYA Taiwan gladly joined it, showcasing our baby care series and offering hands-on childcare lessons for families.

Kawaii Mama (which means “cute mom” in Japanese) Festival, which was first introduced in Taiwan earlier this year, is a predecessor of a well-known Japanese event with over 15 years of history – the Little Mama Festival. Kawaii Mama Festival preserved the spirit of supporting parents by providing information about raising the little one of the family, and an opportunity for Taiwanese people to get to know Japanese childcare brands.

The festival welcomed over 6,000 moms and dads, and thanks to our prime location near the entrance, countless visitors stopped by to discover arau.baby and sample our no-additive natural products for babies.

 

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As part of our commitment to supporting parents, SARAYA Taiwan sponsored a nursing room at the event. Here, visitors had a chance to relax while watching an informative video about arau.baby Foam Bottle Wash and learn more about our product line.

Each afternoon of the two-day event, our Taiwanese branch team hosted parent-child lectures, connecting directly with 15–20 families at a time. These sessions deepened parents' knowledge of childcare through interactive demonstrations and expert guidance:

  • Day 1: Parents and children participated in a baby skincare massage class using arau.baby Milky Lotion. The session highlighted essential tips for caring for delicate baby skin and introduced the benefits of our baby care products.
  • Day 2: Nutritionist Dr. Pengyuh Wu led a session on preparing healthy and safe baby food, offering valuable insights to help parents make informed choices.

 

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SARAYA Taiwan also introduced our Virus Disinfectant Spray, designed for disinfecting living spaces, ensuring safety and cleanliness in every corner of a baby's environment.

While arau.baby is yet to be discovered by many families in Taiwan, we are excited to connect with local parents and share our dedication to supporting their journey. We hope that even more moms and dads will come to trust and love our products as they experience the care and quality we stand for.

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