arau. Renewal Announcement

Since its debut in 2001, arau. has gained popularity for its plant-based, additive-free soaps infused with natural herbs. Designed to be gentle for everyone – from babies and children to those with sensitive skin – arau. does not forget about environmental responsibility with its biodegradable formula, which breaks down quickly and safely returns to the earth.

Stepping beyond just being an aid in washing, arau. has grown over the years to become a part of your lifestyle. To reflect that broader approach, we have redesigned the brand with new, nature-inspired packaging that seamlessly blends with your home interiors and highlights the unique natural aromas in each product. These thoughtfully selected aromas enhance usability and provide the joy of authentic natural fragrances, free from synthetic perfumes.

These following two points became the foundation of the refreshed brand concept:

• No-additive soap for a gentler skincare. 
  arau. is dedicated to creating pure, plant-based, additive-free soaps. Our products do not contain additives such as metal ion sequestering agents, petroleum-based synthetic surfactants, or synthetic fragrances. We avoid adding any synthetic ingredients that may potentially cause skin issues to ensure our soap is gentle on your skin.

• A natural aroma with the power of plants.
  We carefully select natural aromas and plant extracts suited to the usage scenarios of each product, focusing on functionality and comfort of use. arau. products are made using a neutralization method that reduces raw material odors, which enhances the natural aroma.

You can find more information about the new arau. on the brand website that has also been refreshed recently. 

Currently, the updated package is finished for arau. Laundry Soap, Geranium Laundry Soap, Laundry Conditioner and Oxygen Brightener, but soon we hope to update the whole lineup, so there is something more to look forward to.