With arau., you can keep your laundry soft and fluffy without using fabric softener

With additive-free and herb formulation of arau., you can keep your laundry soft and fluffy without using softening agent.

Recommended for cleaning baby clothes, diapers and clothes of those with sensitive skins.

A softness you've never experienced from a laundry soap!

arau.baby Laundry Soap leave clothes silky soft without the use of fabric softeners. Tests show that arau. will make your laundry fluffier and softer.

arau. maintains the smoothness of your fabric without the use of softeners.

In the above experiment, we used the KES system to compare the texture of the same fabrics washed with arau. and a competing synthetic detergent. After 10 washes we measured each fabric's smoothness by analyzing the surface friction. arau. outperformed synthetic detergents in softness and smoothness.

Healing ingredients for parents' hands and skin

Parents often wash their baby's clothes by hand to clean up spills and stains. We added aloe to protect and heal the skin when hand washing laundry.

Presoak for extra stain fighting

When the baby leaves big stains on its clothes, try soaking the laundry in water with arau.baby before washing. Our research shows presoaking will help remove big stains better. See below to learn the best way to soak your baby's laundry.

Presoaking fights stains stronger!

User friendly design

The round bottle style is easy to hold, and the wide mouth makes refilling with the waste-reducing refill pack very clean and easy. The clear cap is simple for measuring the right amount of arau.baby for your laundry.

Safe, born from plants, and additive free

arau. is pure soap made from natural coconut and palm oil without any animal or synthetic oils. Nothing unnecessary or harmful is used. You won't find any synthetic surfactants, bleaches, artificial fragrances, colors, preservatives or fluorescent whiteners.

The amazing cleaning power of natural soap

Soap is a natural type of surfactant.

A surfactant is a compound that lowers the surface tension of liquids, which allows dirt, oil and other stains to be easily removed from surfaces and materials. For example, adding a surfactant to a mixture of water and oil will allow the two to mix together, making the oil flow away with water.

This is how dishes can be cleaned with a detergent, which contains surfactants. Soap has the same ability to remove dirt and grease as detergents, however, arau. is developed from natural, carefully selected ingredients, making it safe to use on many materials and skin types.

Easy to Use & Highly Soluble

Just put arau. Laundry Soap into your washer at the start of the cycle for a clean, soft laundry.

With its excellent solubility, arau. Laundry Soap will quickly and cleanly rinse away from your laundry.

Fabrics maintain their original colors

Not only soap, but any type of laundry cleaner may cause yellowing if oil from the skin and sweat is not properly rinsed from clothes.

Because arau. contains no whiteners or fluorescents, the color of your clothes may return to their original fabric color.

Like any detergent, arau. should be carefully measured and applied directly to tough stains. A small bit of care can lead to great laundry results with arau.