SARAYA's SkincareSARAYA's Skincare

SARAYA's Skincare that nurtures your skin

A newborn baby's skin is still immature compared to us but thanks to mom's and dad's restless care, it gradually grows to become the skin of an adult.

At SARAYA, we care about your little one's skin and made it our priority to help their healthy growth by nurturing their skin's natural function and strength without any interference. Our goal is to make sure that your baby's skin stays trouble-free so that they can develop healthy and resilient skin.

It's essential to have the right knowledge about skin and use the proper skincare techniques to ensure your baby's skin is healthy.

Starting good skincare habits now can provide long-term benefits for your baby's delicate skin, ensuring you and your little one are happy in the future.

SARAYA prioritizes evidence-based in-house development and research.

SARAYA's dedication to research
For the growing skin of babies, both now and in the future.

arau.baby has been in the market for more than 20 years.
As a parent, you want nothing but the best for your baby. Knowing that we, at SARAYA, offer safe and dependable products that are made from carefully selected materials to protect the delicate skin of your little one.
Since our launch, we have conducted extensive research and development to ensure that we meet the needs of parents and their babies.

arau.baby logo

Without additives

In fact, there is no set rule for the labeling of "additive-free" products. At arau., we have made it our policy to make sure that our products are free of ingredients that could potentially cause problems for skin.

  • arau.baby doesn't contain petroleum based synthetic surfactants

  • arau.baby doesn't contain synthetic fragrances

  • arau.baby doesn't contain coloring

  • arau.baby doesn't contain paraben

  • arau.baby doesn't contain silicon

Research and Development

SARAYA prioritizes evidence-based in-house development and research. In particular, many of arau.baby team members are also mothers and fathers themselves and can bring their own perspectives into the development.

arau.baby researchers team

Advisor for "SARAYA's Skincare" Associate Professor, Medwifery
Research Laboratory, Oita University of Nursing and Health Sciences.
Dr. Sachi Higuchi

Dr. Higuchi started her career in nursing after graduating from Oita University of Nursing and Health Sciences. While working in this field, she found great joy in supporting individuals to live life in their own way. Driven by her passion to support life from the very beginning and to work closely with young families, she went on to obtain a midwifery qualification by earning a master's degree in obstetrics. As a midwife, she had the opportunity to work with many mothers and babies in the delivery room and NICU at the Japanese Red Cross Katsushika Maternity Hospital. Currently, Dr. Higuchi is focusing her efforts on researching baby skincare while teaching midwifery at her alma mater.

Dr. Sachi Higuchi

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Many families are still experiencing baby skin problems that are yet to be fully understood. We would love to do what is in our power to provide baby skincare solutions that bring smiles to the faces of babies and their families.

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